Articles

A collection of written pieces exploring cinema, creativity, and independent filmmaking, combining personal insights with technical and cultural analysis.

Universo Videográfico por Alef Rodrigues Rosa

How to Plan Your Company’s Videographic Universe

The future of marketing will not be built on isolated campaigns, but on narrative ecosystems. Large and medium-sized companies are likely to move away from one-off influencer actions and toward what I call a Videographic Universe (VUG): a coordinated network of creators producing distinct content for specific audiences, yet connected by a shared narrative, purpose, and […]

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Plataformas OTT e a nova era do entretenimento audiovisual

OTT Platforms and the New Era of Audiovisual Entertainment

At this very moment, the Brazilian influencer Bruno Aiub is once again driving transformations in the content creator market. Regardless of opinions about his public persona, his impact on the industry deserves to be examined. During the week I am producing this article, the Brazilian internet is witnessing—amid the World Cup and thousands of other

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Chasing my miracle

FLORIANÓPOLIS, TUESDAY – OCTOBER 21, 2025: I’m seriously considering turning this blog into a public diary. Not as some elaborate marketing strategy to attract potential buyers for any digital product I might eventually develop, but as a personal record. I already have a notebook where I write down certain things; I’ve mentioned them here before.

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Cheguei no Litoral por Alef Rodrigues Rosa

Arrived at the coast

I arrived at the coast. I needed to leave the countryside—it was starting to feel claustrophobic. Walking along the waterfront, I stop to rest at the newly built lookout. On one side, powerful waves; on the other, a calm sea. The blue mantle falls away, revealing the stars. A bright flash illuminates the peaceful night.

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