Creation

Discover the world of creation. In this category, I explore content development—film and audiovisual screenwriting, comics, cultural movements, authors, and artists. Learn creative techniques and dive into the creative process across different art forms. Follow my blog for exclusive insights.

Universo Videográfico por Alef Rodrigues Rosa

How to Plan Your Company’s Videographic Universe

The future of marketing will not be built on isolated campaigns, but on narrative ecosystems. Large and medium-sized companies are likely to move away from one-off influencer actions and toward what I call a Videographic Universe (VUG): a coordinated network of creators producing distinct content for specific audiences, yet connected by a shared narrative, purpose, and […]

How to Plan Your Company’s Videographic Universe Read More »